Gary San
Gary San is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com ), a leading Web and permission-based email marketing service.
Articles by this Author
Email Marketing 101: 5 Important Rules To Follow
- By Gary San
- Published 01/26/2008
- Web Guides
- Unrated
Email marketing is a powerful technology that can bring in sales and improve your online presence Unfortunately, it also leaves lots of room for abuse
Email Marketing 101: 5 Campaign Types That Stick
- By Gary San
- Published 01/26/2008
- Web Guides
- Unrated
Whether you’re brand new to email marketing or an old hand at it, you probably will, at some point, run out of ideas for email campaigns After churning out one permission email campaign a week, month or even quarter, it’s totally normal to feel a little empty of ideas once in a while