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		<title><![CDATA[The ISP Report - Articles - ]]></title>
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		<description><![CDATA[ISP Directory Internet Service Provider Directory]]></description>
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			<title><![CDATA[The Laws of ECommerce]]></title>
			<link>http://www.theispreport.com/articles/3126/1/The-Laws-of-ECommerce/Page1.html</link>
			<description><![CDATA[ECommerce is about converting visitors to your site into customersA bricks and mortar shop has to work hard to get a prospect to make a special visit or passing prospects to enter]]></description>
			<author>no@spam.com (Richard D S Hill)</author>
			<pubDate><![CDATA[Tue, 24 Jun 2008 06:05:20 EDT]]></pubDate>
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			<title><![CDATA[Marketing Your Website]]></title>
			<link>http://www.theispreport.com/articles/2476/1/Marketing-Your-Website/Page1.html</link>
			<description><![CDATA[Believe it or not the first thing is to have a website marketing plan including your site’s:- Mission – what is its task and purpose- Objectives – your goals- Strategies – the high level achievable actions to meet each objective- Tactics – the detailed implementation plans for each strategy- Measurement – you need to know how you will measure results- You also need a detailed bottom up budget (i]]></description>
			<author>no@spam.com (Richard D S Hill)</author>
			<pubDate><![CDATA[Fri, 23 May 2008 17:52:33 EDT]]></pubDate>
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			<title><![CDATA[How To Build A Good Business Website]]></title>
			<link>http://www.theispreport.com/articles/1176/1/How-To-Build-A-Good-Business-Website/Page1.html</link>
			<description><![CDATA[The UK has the most active online population of any country in Europe with around 21 million logging on every day and 72% using the Internet to make purchasesAccording to the Office of National Statistics between 2005-2006 consumers spent £103 billion in online purchases in the UK aloneBut a recent survey has shown that for UK SMEs:o 23% of websites have not been updated launcho The average age of a website is four yearso Only 8% of respondents had an e-commerce element to their siteso 25% of companies had no way of tracking their siteo 38% had no budget at all for website updateso For those with a budget the annual spend was around £250So, if you have built a web site and you find that your site hasn't been generating much relevant traffic and no significant sales the temptation may be to start “the blame game” but that isn’t going to help]]></description>
			<author>no@spam.com (Richard D S Hill)</author>
			<pubDate><![CDATA[Tue, 25 Mar 2008 19:56:34 EDT]]></pubDate>
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			<title><![CDATA[SEO Or PPC?]]></title>
			<link>http://www.theispreport.com/articles/449/1/SEO-Or-PPC/Page1.html</link>
			<description><![CDATA[Which is better, Search Engine Optimization (SEO) or Pay per Click (PPC)In our opinion, the best approach is to combine SEO and PPC]]></description>
			<author>no@spam.com (Richard D S Hill)</author>
			<pubDate><![CDATA[Sun, 17 Feb 2008 12:16:25 EST]]></pubDate>
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			<title><![CDATA[Effective Sites]]></title>
			<link>http://www.theispreport.com/articles/146/1/Effective-Sites/Page1.html</link>
			<description><![CDATA[An effective site is one that does its job It has a clear message and purpose that any visitor understands immediately]]></description>
			<author>no@spam.com (Richard D S Hill)</author>
			<pubDate><![CDATA[Mon, 28 Jan 2008 15:03:10 EST]]></pubDate>
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