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		<title><![CDATA[The ISP Report - Articles - ]]></title>
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		<description><![CDATA[ISP Directory Internet Service Provider Directory]]></description>
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			<title><![CDATA[How To Optimise Title Tags]]></title>
			<link>http://www.theispreport.com/articles/3511/1/How-To-Optimise-Title-Tags/Page1.html</link>
			<description><![CDATA[HTML title tags (< title >) are currently the most important on-page factor when optimising your webpages for search engine results For the majority of search engines the title tag is the first point of call to summarise the theme of a webpage and to help rank that webpage accordingly within their listings]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Tue, 15 Jul 2008 21:29:01 EDT]]></pubDate>
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			<title><![CDATA[Unique Selling Points And Call-To-Action]]></title>
			<link>http://www.theispreport.com/articles/3510/1/Unique-Selling-Points-And-Call-To-Action/Page1.html</link>
			<description><![CDATA[When creating a website that provides a service or sells products it is essential to put a lot of thought into how to highlight the unique selling points (USP) that will make you stand out from the competition and how to clearly display your websites call-to-action (CTA), whether it be a contact button, phone number, web form or similar]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Tue, 15 Jul 2008 21:20:28 EDT]]></pubDate>
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			<title><![CDATA[Search Engine Optimisation On A Tight Budget]]></title>
			<link>http://www.theispreport.com/articles/3509/1/Search-Engine-Optimisation-On-A-Tight-Budget/Page1.html</link>
			<description><![CDATA[Improving your website rankings within search engine listings doesn't need to cost you an arm and a leg With a few simple changes and a bit of extra work you can dramatically change the fortunes of your un-optimized website]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Tue, 15 Jul 2008 21:15:04 EDT]]></pubDate>
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			<title><![CDATA[Keyword Research Guide For SEO]]></title>
			<link>http://www.theispreport.com/articles/3508/1/Keyword-Research-Guide-For-SEO/Page1.html</link>
			<description><![CDATA[Before you begin your website’s on-page optimization and link building, it is important to first research which keywords and search phrases will attract relevant visitors To do this there are a few tools and techniques which will help you make a decision on which keywords to target]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Tue, 15 Jul 2008 21:11:32 EDT]]></pubDate>
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			<title><![CDATA[Search Engine Optimising For Long Tail Search Results]]></title>
			<link>http://www.theispreport.com/articles/3490/1/Search-Engine-Optimising-For-Long-Tail-Search-Results/Page1.html</link>
			<description><![CDATA[What are Long Tail Search TermsThe ultimate goal when search engine optimizing a website within a competitive market is to reach position 1 in the rankings for the most relevant popular search term]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Mon, 14 Jul 2008 19:07:38 EDT]]></pubDate>
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			<title><![CDATA[Internal Linking Website Optimisation]]></title>
			<link>http://www.theispreport.com/articles/3489/1/Internal-Linking-Website-Optimisation/Page1.html</link>
			<description><![CDATA[Linking with Search Terms Rather than 'Click Here'It has been a common mistake since the Internet began for websites to use 'click here' or 'read more' links to take the visitor to internal webpages Not only is this bad for accessibility, as it does not say where the link is taking the visitor, but it will also provide no benefit in the optimization of your website in the search engines]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Mon, 14 Jul 2008 19:00:01 EDT]]></pubDate>
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			<title><![CDATA[5 Reasons Why Accessibility Is Good For SEO]]></title>
			<link>http://www.theispreport.com/articles/3487/1/5-Reasons-Why-Accessibility-Is-Good-For-SEO/Page1.html</link>
			<description><![CDATA[1) Validation of HTMLWhen creating an accessible website it is essential that you use valid HTML to allow all web browsing software the best chance to correctly read and display/output your website pagesThe SEO advantage of this is that the same rules apply to search engine robots that visit and spider your website as part of the process of adding your site to their listings]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Mon, 14 Jul 2008 18:01:14 EDT]]></pubDate>
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			<title><![CDATA[Website Optimisation Techniques]]></title>
			<link>http://www.theispreport.com/articles/3020/1/Website-Optimisation-Techniques/Page1.html</link>
			<description><![CDATA[As well as link building and on-page optimisation, there are some other very important SEO factors which can help your website index and rank in search engine listings The following techniques are grouped into the category named 'website optimisation' and should not be overlooked when preparing an SEO campaign]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Wed, 18 Jun 2008 19:04:57 EDT]]></pubDate>
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			<title><![CDATA[Keyword Research Guide For SEO]]></title>
			<link>http://www.theispreport.com/articles/2924/1/Keyword-Research-Guide-For-SEO/Page1.html</link>
			<description><![CDATA[Before you begin your website’s on-page optimization and link building, it is important to first research which keywords and search phrases will attract relevant visitors To do this there are a few tools and techniques which will help you make a decision on which keywords to target]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Thu, 12 Jun 2008 20:04:47 EDT]]></pubDate>
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			<title><![CDATA[Search Engine Optimisation On A Tight Budget]]></title>
			<link>http://www.theispreport.com/articles/2800/1/Search-Engine-Optimisation-On-A-Tight-Budget/Page1.html</link>
			<description><![CDATA[Improving your website rankings within search engine listings doesn't need to cost you an arm and a leg With a few simple changes and a bit of extra work you can dramatically change the fortunes of your un-optimized website]]></description>
			<author>no@spam.com (Steven Balfour)</author>
			<pubDate><![CDATA[Fri, 06 Jun 2008 04:37:51 EDT]]></pubDate>
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